In the age we live in, the way you are perceived by both your clients and those who work with you has become a critical factor for the success of any company or venture. It is no longer enough to have a good product or service; it is essential to reach your clients effectively and have a successful business structure both externally and internally.
This is where marketing strategy comes into play, a fundamental tool that can make the difference in the growth and survival of your business.
In this article, we will explore, with the help of our marketing manager, Paulo Cárdenas, the importance of having a well-developed marketing strategy. He introduces us to his world with this analogy: “Starting a business is like starting a journey. You don’t start a journey without knowing at least where you want to go or by what means you are going to get there – is it by bus, by plane or by driving? – or without being clear about the objective you are going to achieve with that trip – is it for pleasure, for work, to visit family? It’s the same when starting a business: a well-defined marketing plan is a roadmap for your business that prepares you for growth.”
But it is difficult to perceive these factors at the beginning and it is easy to fall into the error of ignoring them and not having a strategic plan, which would help us to define roles, achieve an order in the internal structure, establish realistic objectives or use resources effectively. It is when the business grows that we begin to experience failures in its structure.
Paulo tells us that “it is not just about growing, but about growing in an orderly manner, keeping in mind how far we want to go, with optimistic but realistic objectives, thus managing to adapt the business to each phase of growth, so that the business structure is replicable and successful anywhere and with any human capital.” This is where it is important to understand the concept of “scalability”: this is a key point in the business world that refers to the capacity of a marketing strategy or system to grow and adapt efficiently as the company expands its operations or increases its reach. Scalability in marketing is essential for the sustainable growth of a company and offers a series of significant benefits such as: greater competitiveness, adaptation to changing business needs, increased profitability, among others.
At Mateuss we are ready to work hand in hand with you and develop the best strategy for you and your business. It's time to think about how far you want to go and go for it!