Hard work, but not impossible. Organic growth on Instagram is not for everyone. You have to be persistent and consistent to achieve your goals, but in return you will be rewarded with a solid community full of potential customers.
It is an excellent option if your digital marketing strategy has a small budget and today we will help you with 5 essential tips to achieve organic growth that is relevant and sustainable over time.
Note! If your account has already been up and running, we recommend that you perform a small audit of your content and metrics to help you visualize where you are starting from and what you should modify or eliminate.
1. Branding and digital marketing plan.
Before embarking on your Instagram journey, clearly define your brand identity and the message you want to convey. A consistent and authentic brand will attract followers who are genuinely interested in what you offer. Additionally, having a defined graphic line will help you maintain order and visual harmony in your feed when creating content.
The digital marketing plan is essential, as it will be the guide of the steps to follow. It will allow us to visualize in a concrete way the objectives that we want to achieve, to have control over the strategies that we are using to achieve them and in turn to be able to analyze what is working and what is not.
2. Quality Content.
Instagram is a visual platform, so quality of content is essential, this includes not only the creative but also the quality of your images and videos.
Rely on your digital marketing plan and create a calendar that helps you organize your ideas when generating content in line with your brand. Today there are different tools that make creating content easier, you don't have to be a design expert.
Having a graphic line allows you to maintain harmony in your feed and coherence with your brand when creating a post, for example.
3. Constancy.
Stay consistent with your posts. Instagram rewards this effort with greater reach and engagement with your audience, but that's not all; you also actively participate in the community. Comment on other people's posts, respond to comments on your own posts, and participate in relevant conversations. Authenticity and interaction are key when it comes to building a community.
4. Formats and trends.
Take advantage of Instagram's ephemeral features, such as Stories and Reels. The immediacy of these formats attracts attention and fosters connection with your audience.
Stay alert to trends. Putting quality content in a format with good reach and adding a trending audio can result in a winning post. Social networks like Instagram are very variable, so we must always be alert to the opportunities they offer us, but it is not about jumping on any trend, we must analyze which ones are consistent with our brand so as not to generate an effect contrary to the desired one.
5. Humanize your Brand.
Gone are the days of corporate coldness. Instagram is a warm social network, which means that users are looking forward to connecting with the person behind the brand, to see the human side of it. This will help us achieve a better connection, which is crucial when it comes to forming a digital community.
Now, let's get to work!