Strategic Base

Only a well-defined and implemented strategic plan will prepare us to correctly take on the challenges that come with business expansion and company growth.

Strategy Modeling

This strategic plan must be able to appropriately answer the following business questions:

Where are we going?

Where are we?

How are we going to get there?

What is done?*



Buyer persona



Value proposition



Company identity



Customer journey



Environmental analysis (PORTER, PESTEL)



Internal analysis



Cross SWOT applied



Style and tone



Ideas for social media



Post anatomy



SMART objectives

What's included?*

Recognition dynamics: All necessary dynamics are agreed upon with the client, in which all pertinent information from the company and the client will be received and organized.

Brand vibe / strategic moodboard: An original creation by Mateuss, our strategy manual is presented as a visual document that reflects the “graphic wave” of our brand.

Definition of contents: Through strategic planning, we define the types of content on our networks, which will then be categorized in our calendar or planner.

AI Insights Development: Using our marketing intuition, we develop artificial insights that enhance our value proposition.

A brief presentation of the strategy process manual is made.

A manual is provided to the client as a deliverable at the end of the process, in high-fidelity PDF format.

* The content of the plan to be worked on will depend on the package purchased by the client. Please contact us for more details.

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This is why you should perform strategy modeling:

It orders, guides and prepares us to grow

A plan provides the company with a clear vision of its objectives and the path it must follow to achieve them. Additionally, it allows for optimization and the best use of essential resources such as time, budget and joint effort.

Helps minimize risks

Developing a strategic plan will serve as a practical operational guide that will direct all employees and team members to the path to follow. This will minimize risks during the execution of the plan.

Helps detect and understand the environment

Knowing the actions of competitors will allow the company to predict changes in its environment with a higher percentage of effectiveness. In this way, plans and strategies to be implemented in the future can be adjusted.

Market Validation

Before launching a business or product on the market, it is important to validate it beforehand, in order to correctly plan what strategy and plan to follow.

Let's study your market