For Otilia Chocolate we developed a project that consisted of three stages:
- Branding
- Packaging design
- Ecommerce web development
Branding
In this section, we started the design from scratch, based on what represents the brand: cocoa, the Amazon and the family. This followed a classic and elegant style, but with rustic touches.
This was the final result:
Packaging
After finishing the branding, the next step was the design of the packaging for the chocolates. At Otilia they wanted to change their recyclable packaging in a way that would visually attract attention and show in a simple way the presentations and qualities of the product, clearly differentiating each presentation.
Ecommerce
The final step was to develop an e-commerce website, where the brand could directly market its products and make itself known to new customers, taking advantage of this online platform. At the design level, it was carried out following the brand guidelines that were developed together with the branding.
This was the result (you can see it live by visiting www.otiliachocolate.com):
